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Terri Anderson , corporate and marketing communications

Rhema Group is a rapidly expanding enterprise – a growing and diversifying client roster, a fuller international network of consultants and more strategic partnerships are being supported by an increasing and strengthening HQ team.

Terri Anderson of Big Red Kite Communications is part of that team, as corporate/marketing communications consultant. With a brief to advise and work on strategic development of communications, she has been creating and contributing to Rhema’s information and marcoms output via new tools such as the regular newsletter and E-zine, and the recently redesigned and updated website. She liaises closely with other “external team members”, especially web designer Carolyn Cherry of Cherry Creative. The other key element of her role is Media Relations.

Terri’s career in communications began with journalism – newspaper and news agency general reporting, and then focused on writing and editing in the specialist business press. She became a respected business writer on the Music Industry, but eventually decided to move into corporate PR, at the invitation of the UK industry body BPI. This was a demanding start to a new career phase, with the intense lobbying and communications around a new Copyright Act and the (totally different) demands of launching the Brit Awards on TV.

She went on to other corporate communications director roles before making the major change to consultancy at the start of 2003, wanting particularly to diversify the issues and enterprises with whom she works. Her clients have included the global copyright organisation CISAC, a Strategic Health Authority, St Martin-in-the-Fields (a business as well as the Royal parish church), internet entrepreneurs and the Association of Independent Music.

She is passionate about the range and quality of effective communications, and is a Council member of Human Communications International. Her interest in the value and contribution of SMEs to UK plc’s success has led her to work as a branch committee member for the Federation of Small Businesses; and her parallel interest in education, particularly its communications aspects, drew her to become an LEA Governor of a special needs school.

Having enjoyed and been greatly impressed with Rhema’s management training while she was an executive in one of its client companies, Terri was delighted to be asked to work with MD Jeremy Francis and his Directors; and to explore the (new to her) Management Development and Training supplier sector through association with practitioners of the calibre of Rhema Group.

“My strong impression is that the marketplace for Training and Development expertise is diffuse – remarkably, no supplier has more than 3% of the business - and difficult to define structurally,” Terri observes. “It is unlike most other professional markets for professional services, and it is therefore very challenging to reach in terms of marketing, launching fresh ideas and innovative products, identifying trends and thought leaders, getting constructive (or any) feedback, and generally communicating with effectively. But it’s a challenge Rhema is more than ready to tackle and I’m very happy to work with such a creative and totally professional Group from a corporate communications perspective.”