STRATEGIC PLANNING

It is every organisation's desire to control its future. Strategic planning has always been used to achieve this goal. It has never been more difficult. Turbulent markets, unexpected events and constant change create more 'unknowns' than knowns. Managers, at all levels, require effective strategic planning models and processes. Understanding the tools and techniques of strategic planning is vital. Selling strategic plans internally and turning plans into a reality require a high level of skill. Managers need the confidence and competence to be effective strategic thinkers and planners. Without these, organisations will fail to deliver a future of their choosing. They will fail to achieve long term competitive advantage.