TERRITORY AND ACCOUNT PLANNING

Mature markets and low growth environments are reducing the size of the field sales force. Telephone account managers are on the increase. Territory and account planning is now shared by both types of sales person. They need to work in partnership with each other to create and manage customer focussed plans. This requires a complete understanding of portfolio management, market segmentation and consultative selling. Call plans need to include all these elements. The ability to use financial modelling to assess account profitability is also a key component of their success.

Our training programmes cover:

Market and customer segmentation
Portfolio management
Territory planning
Call planning
Consultative selling

Our consultancy services include:

Creating a customer focused sales force
Designing a customer relationship management process
Structuring territory, account and call plans

To discuss your needs in more detail contact us:
Email hq@rhemagroup.com
Tel +44 (0) 1634 299909 Fax +44 (0) 1634 290806

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